Laver Cup Partners with Alipay+ as New Global Sponsor

Laver Cup Partners with Alipay+ as New Global Sponsor

The convergence of technology and elite sports continues to grow, with the prestigious Laver Cup announcing Alipay+ as its newest Global Sponsor.

This long-term partnership extends through 2029 and represents more than a traditional sponsorship. It reflects the growing integration of digital payment ecosystems into premium sporting experiences, at a time when global audiences expect seamless, borderless interactions at international events.

A world-class roster of partners

With this announcement, Alipay+ joins an impressive circle of Laver Cup Global Sponsors that includes Rolex, Mercedes-Benz, and UBS. The addition of Ant International’s payment solutions strengthens the tournament’s reputation as one of tennis’s most forward-looking competitions, both on and off the court.

Scale and reach

Alipay+, together with Ant International’s brands WorldFirst and Antom, as well as Ant Group’s flagship Alipay, serves more than 1.7 billion consumers through its digital payment partners in over 200 markets. This global scale is expected to play a key role in supporting the Laver Cup’s expansion efforts, particularly in the Asia-Pacific region, where tennis continues to grow rapidly.

Benefits for fans

For fans, the partnership means more than a logo on the court. It translates into convenient, secure, and borderless payment solutions when purchasing tickets, merchandise, and on-site concessions. The collaboration underscores a broader shift in how financial technology companies are partnering with major sporting events, not only to increase visibility but also to elevate the overall fan experience.

The role of AI in modern payments

While the focus of this partnership is on global reach and payment convenience, it is worth noting how artificial intelligence underpins much of Ant Group’s technology. AI helps to detect fraud in real time, optimize cross-border currency flows, and personalize services for users around the world. Fans may never see this technology directly, but it plays a vital role in ensuring that payments remain fast, safe, and reliable - even in the high-pressure environment of major international tournaments.

Looking ahead

The partnership will debut at the 2025 Laver Cup in San Francisco, set for September 19–21 at the Chase Center. With this agreement running through 2029, Alipay+ is positioned to play a central role in how fans experience the tournament in the years ahead.